the Next 100 Years
>>Creative Director: Katherine Scott
Marking the 100th anniversary of the Museum of Man, the Evolve branding speaks to a rebuilding of the Museum's ideals, and promises of a new era . At a time when the Museum was taking major steps to change, this celebratory branding needed to be like a breath of fresh air, and a blank slate for the future.
Creating a logo that literally rebuilds itself, I played off of the angles in the rest of the design, and softened the sharp edges with cool, calming colors, and a friendly typeface.